diff --git a/macros b/macros
index d9e283d..9bf2a0e 100644
--- a/macros
+++ b/macros
@@ -138,7 +138,9 @@ print(result)
 
 # Architecture-specific support.  Internal.  Do not use directly.
 
-%__cflags_arch_x86_64 %[0%{?rhel} >= 9 ? "-march=x86-64-v2" : ""]
+%__cflags_arch_x86_64_v2 %[0%{?rhel} == 9 ? "-march=x86-64-v2" : ""]
+%__cflags_arch_x86_64_v3 %[0%{?rhel} > 9 ? "-march=x86-64-v3" : ""]
+%__cflags_arch_x86_64 %{__cflags_arch_x86_64_v2} %{__cflags_arch_x86_64_v3}
 
 # Also used for s390.
 %__cflags_arch_s390x %[0%{?rhel} >= 9 ? "-march=z14 -mtune=z15" : "-march=z13 -mtune=z14"]
diff --git a/redhat-rpm-config.spec b/redhat-rpm-config.spec
index ab4192f..3724908 100644
--- a/redhat-rpm-config.spec
+++ b/redhat-rpm-config.spec
@@ -4,7 +4,7 @@
 # 2) When making changes, increment the version (in baserelease) by 1.
 #    rpmdev-bumpspec and other tools update the macro below, which is used
 #    in Version: to get the desired effect.
-%global baserelease 253
+%global baserelease 254
 
 Summary: Red Hat specific rpm configuration files
 Name: redhat-rpm-config
@@ -253,6 +253,9 @@ install -p -m 644 -t %{buildroot}%{_rpmluadir}/fedora/srpm forge.lua
 %doc buildflags.md
 
 %changelog
+* Thu Mar  9 2023 Florian Weimer <fweimer@redhat.com> - 254-1
+- Switch ELN to x86-64-v3
+
 * Tue Feb 28 2023 Maxwell G <gotmax@e.email> - 253-1
 - Include RUSTFLAGS in %%set_build_flags
 - Fixes: rhbz#2167183