diff --git a/Adjust-the-setup.py-install-deprecation-message.patch b/Adjust-the-setup.py-install-deprecation-message.patch
new file mode 100644
index 0000000..c5b49a8
--- /dev/null
+++ b/Adjust-the-setup.py-install-deprecation-message.patch
@@ -0,0 +1,41 @@
+From 797316bb195387962758faaf85d6c453832ae61d Mon Sep 17 00:00:00 2001
+From: =?UTF-8?q?Miro=20Hron=C4=8Dok?= <miro@hroncok.cz>
+Date: Fri, 5 May 2023 17:53:11 +0200
+Subject: [PATCH] Adjust the setup.py install deprecation message and URL
+
+But only when building RPM packages.
+---
+ setuptools/command/install.py | 10 ++++++++--
+ 1 file changed, 8 insertions(+), 2 deletions(-)
+
+diff --git a/setuptools/command/install.py b/setuptools/command/install.py
+index dec4e32..704a317 100644
+--- a/setuptools/command/install.py
++++ b/setuptools/command/install.py
+@@ -1,6 +1,7 @@
+ from distutils.errors import DistutilsArgError
+ import inspect
+ import glob
++import os
+ import platform
+ import distutils.command.install as orig
+ 
+@@ -36,8 +37,13 @@ class install(orig.install):
+             Please avoid running ``setup.py`` directly.
+             Instead, use pypa/build, pypa/installer, pypa/build or
+             other standards-based tools.
+-            """,
+-            see_url="https://blog.ganssle.io/articles/2021/10/setup-py-deprecated.html",
++            """
++            + ("""
++            Follow the current Python packaging guidelines when building
++            Python RPM packages.
++            """ if "RPM_BUILD_ROOT" in os.environ else ""),
++            see_url=("https://blog.ganssle.io/articles/2021/10/setup-py-deprecated.html" +
++            ("\nand https://docs.fedoraproject.org/en-US/packaging-guidelines/Python/" if "RPM_BUILD_ROOT" in os.environ else "")),
+             # TODO: Document how to bootstrap setuptools without install
+             #       (e.g. by unziping the wheel file)
+             #       and then add a due_date to this warning.
+-- 
+2.40.0
+
diff --git a/python-setuptools.spec b/python-setuptools.spec
index 5f13180..911785c 100644
--- a/python-setuptools.spec
+++ b/python-setuptools.spec
@@ -19,7 +19,7 @@
 Name:           python-setuptools
 # When updating, update the bundled libraries versions bellow!
 Version:        67.7.2
-Release:        1%{?dist}
+Release:        2%{?dist}
 Summary:        Easily build and distribute Python packages
 # setuptools is MIT
 # platformdirs is MIT
@@ -41,6 +41,10 @@ Source0:        %{pypi_source %{srcname} %{version}}
 # Some test deps are optional and either not desired or not available in Fedora, thus this patch removes them.
 Patch:          Remove-optional-or-unpackaged-test-deps.patch
 
+# The `setup.py install` deprecation notice might be confusing for RPM packagers
+# adjust it, but only when $RPM_BUILD_ROOT is set
+Patch:          Adjust-the-setup.py-install-deprecation-message.patch
+
 BuildArch:      noarch
 
 BuildRequires:  python%{python3_pkgversion}-devel
@@ -226,6 +230,9 @@ PYTHONPATH=$(pwd) %pytest \
 
 
 %changelog
+* Fri May 05 2023 Miro Hrončok <mhroncok@redhat.com> - 67.7.2-2
+- Adjust the `setup.py install` deprecation notice when building RPM packages
+
 * Fri Apr 21 2023 Charalampos Stratakis <cstratak@redhat.com> - 67.7.2-1
 - Update to 67.7.2
 - Fixes: rhbz#2144132